The value of Internet of Behaviors and how it will impact digital business?

 

In today’s world, the usage of Internet of Things (loT) has sky rocketed beyond our expectations. The smartest gadgets, virtual assistant, electrical devices, fitness bands, and credit cards which we all use in our daily life is connected to loT.

During the last 10 years, we know how the usage of mobile devices has dominated both desktop and tablet usage. A study by StatCounter stated that almost 54.61% of web traffic comes from mobile devices, where desktop holds 42.63% and 2.76% belongs to tablet.

In this case, the whole usage and data generated through loT devices provide more valuable insights for the companies to monitor user’s behaviors and their interests to get profitable in their businesses by offering better user experiences to the online users. The data gathered by companies take the advantage to improve internal operations.  In a simple way, the data which is collected via loT introduce the new concept that is “Internet of Behaviors” (IoB).

At Sun Technologies, we truly care about protecting our user data. We respect the privacy rights of every individual who uses our products and services by improving UX along with Search Experience Optimization (SXO).

Our solutions include detecting threats continuously, optimizing efficiency, and reducing operational costs. Our log management system enables enterprises to monitor and analyzes data and trends within a single dashboard and access logs at any time. We also help them respond to threats rapidly with modern cybersecurity technology.

Benefits of Internet of Behavior (IoB)

• Capable of analyzing targeted customer buying habits
• Uncovers the unobtainable data regarding how global consumers interact with your products
• Get deeper insights about your customer buying journey
• Enable push notifications during special sales
• Be quick in resolving any issues while closing sales

What are the 3 Major Combinations of Internet of Behavior?

The two main pillars of loT are smart tech and data analytics. These two play a major role in understanding your customer behavior. Whereas with the help of behavioral science, businesses track purchases and predict the user’s behavior at ease. The key components of internet of behaviors are:

1.      Technology

2.      Data analytics

3.      Behavioral science 

What Digital Businesses Need to Do?

In this modern era, consumer behavior changes from time to time. So, the businesses must have a strong digital platform presence in social media. All the global companies should need to keep focus upon building marketing channels that deliver a better user experience.

Use the right kind of digital tools to increase your company revenue. The most important thing is companies must have a deep understanding of their targeted audience along with their shopping behavior.

Our in-depth domain knowledge in AI/ML consulting and development services enhance efficiency and quality of the application or product. Our extensive experience and expertise in full-stack IoT development help integrate your AI/ML solution to the current IoT infrastructure and take your business to the next level.

 

Importance of Web Security

 

Cybersecurity protects web applications and websites by detecting cyber threats. Across the globe every day many cybercrimes arise. Most cybersecurity companies follow security standards according to OWASP.  

In the real world, some attackers know even how to find flaws in well-secured web applications or websites. To overcome cyberattacks, be aware of the latest technologies and technical solutions to stop threats.

By using web applications firewall technology, it filters, monitors HTTP traffic, and protects cross-site forgery, XSS including SQL. In a general way, WAF acts as a shield in-between web applications and internet. The network-based web application firewall requires more storage space, and it's expensive.  

 

Read more about the web application security here.

 

Conclusion

Many organizations across the globe use IoB information to develop their products and to make profitable sales by study what the end-user is really looking for. The only problem with IoB is it access sensitive data depending upon the user behavior.

The downside of IoB is it allows some cybercriminals to collect and sell user data to other subsidiaries as well. So, to overcome all these kinds of issues, companies need to keep the focus on developing cybersecurity.

Sun Technologies never goes wrong while using IoB user collected data. We always hereby declaring you that our company respects people’s privacy rights and protects your data by using cybersecurity.

By the end of “2025” Gartner predicts that 40% of the population will be digitally tracked in both sectors of public and private. 

Contact us today to start your digital transformation journey!